The Next Great Thing - Trend Report
I found this as a post from the 3 Billion blog. The post refers to a youth orientated trend report published by the Next Great Thing. Go to the site and download the paper. It makes for an interesting read.
The paper has a marketing focus but don’t let that deter you. There aren’t that many surprises, but it is the perspective that is most refreshing. For those of us working with youth, particularly teens this is a useful read.
Here is their synopsis:
Topics include:
- The open source thinking that is permeating consumer decision making and the
factors marketers need to consider when appealing to youth
- How tween-focused social networks are transforming how they engage with brands,
purchase products, and use the Internet as young adults.
- Reaching teens in the moment through the new reflex marketing paradigm.
- Youth individualism and what they look for in brands.
- The evolution of language thanks to technology and its educational implications.
- How RSS has made youth ruthlessly efficient consumers and ‘newsmasters’.
- The new 360 music model and how fans will save the industry.
- The growing industry of in-game advertisements.
- Impression measurement to map out the spheres of influence that lead up to a purchase.
- Why the engagement model is the real future of marketing.
