New Zealand Internet use
AUT has been part of the World Internet Project which attempts to map internet usage. The highlights below are the key points for New Zealand and make for very interesting reading.
The sample group was a little over 1250 individuals.
We are a country that is online (86%), alot of us on a daily basis (59%), we socialise online (64%) of which 96% use facebook, buy stuff online (72%), bank online (58%) and use it as a key information source ahead of traditional mediums (69%). When we also link the number of mobile connections we have – 5.02 million connections compared to 1.87 million land lines (source: https://www.cia.gov/library/publications/the-world-factbook/geos/nz.htmleala). We as a nation are embracing technology. Interesting huh. Is this reflected in the use of technology in schools, is it as ubiquitous as it is becoming in the home?
Highlights of the 2011 New Zealand World Internet Project
- Use of the Internet in New Zealand has continued to rise reaching 86 per cent in 2011, up from 79 per cent in 2007 and 83 per cent in 2009
- 69% of respondents rated the Internet as an important source of information ahead of television, newspapers, radio and other people.
- 58% of New Zealanders feel the Internet is important or very important in their everyday lives
- 40% of Internet users look up the definition of a word every week
- 59% surf the web daily
- Māori, Pasifika and Asian ethnicities are more likely to ‘make friends’ online than NZ Europeans
- 64 % of Internet users say they belong to a Social Networking Site (SNS)
- More females (68% of those that use the Internet) use Social Networking Sites than males (59%)
- SNS membership is highly stratified by age, attracting 87% of under-30s but only 34% of over-60s
- Of those with a SNS membership, 96% say Facebook is the site they use the most
- 72% of Internet users buy things online
- Almost half (48%) say they use the Internet to sell things
- 58% of Internet users log onto their Internet banking accounts at least once a week
Link to full report - http://www.aut.ac.nz/__data/assets/pdf_file/0005/252077/WorldInternetProjectNZ_2011final.pdf
